The streaming giant is launching a slew of products and activations around its flagship IP ahead of its last season next year.
is launching what it is calling “Stranger Season,” with experiences and activations, new consumer products and a new comic book collection, all meant to make the hit series impossible to miss over the next few weeks and months.inspired Peloton Lanebreak level. Peloton Lanebreak combines music and interactive elements into its fitness product, with the company promising visual elements and music from the show in the 20-minute class.
Netflix will also host a special screening series at its Egyptian Theatre in Los Angeles later this month, curated by creators The Duffer Brothers, and featuring films that inspired the series, including-themed products, including a new comic book collection from Dark Horse Comics called-inspired Squishmallows, which will join new products from Polly Pocket, ColourPop Cosmetics, Scoops Ahoy Ice Cream, and a new novel from Penguin Random House set to release Oct. 29.
The jewelry retailer Pandora is also creating a collection of charms, bracelets, rings and earrings inspired by the show that “tap into this nostalgic idea of the world before the internet, calling to mind a 1980s sensibility of budget horror films, arcades, neon colors and heavy metal,” per Pandora creative directors A. Filippo Ficarelli and Francesco Terzo.
And as Netflix seeks to build out its live events and consumer products businesses, there is no show better positioned to help it do thancan have a shelf life beyond its final season next year, especially with its status as the most memorable IP that the streaming giant has helped launch.
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