Wiped out of toilet paper? Here's why.
Early cases of COVID-19 are believed to be linked to a live-animal market in Wuhan, China.is often out of stock. And social media is bursting with jokes and pleas for a roll or two.
NCSolutions, a data and consulting firm, said online and in-store U.S. toilet paper sales rose 51% between Feb. 24 and March 10, as buyers started getting uneasy about the growing number of virus cases. But sales rocketed a whopping 845% on March 11 and 12 as states announced lockdowns.Toilet paper flows from paper mills to retail stores through a tight, efficient supply chain.
With a regional disruption like a hurricane, stores can redirect some inventory to the affected area. But a global pandemic doesn't leave a lot of wiggle room.The big three U.S. toilet paper companies — Georgia-Pacific LLC, Proctor & Gamble Co. and Kimberly-Clark Corp. — were already running their toilet paper plants 24 hours a day before the new coronavirus hit. That’s the only way they can make a profit on such a low-margin product.
But Georgia-Pacific said commercial demand hasn’t yet fallen. It has seen a surge of orders from hospitals and other essential businesses that are still operating.Demand has softened a bit since mid-March, so that should make it easier to find toilet paper. NCSolutions said sales are down 62% right now compared to the “extreme buying period” of March 11-24. But they’re still 6% higher than they were before the new coronavirus hit the U.S.
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