WingsForCaster: Airline gets quirky to show support for SA athletics icon | Traveller24_SA
kulula is throwing their support behind South African super woman Caster Semenya with #WingsForCaster. Local athletics hero Caster Semenya is getting some love from domestic airline kulula with their social media campaign - #WingsForCaster.
Signalling their support with the star's iconic winning wings move, the airline urges everyone to stand by her as to reverse their regulations that women athletes with high testosterone levels must take medication to reduce it to 'level the playing field'.“Caster Semenya, has long been flying the South African flag for us on a global stage, proving that an athlete from South Africa can obtain global success, break records and inspire the youth of South Africa," says Shaun Pozyn, head of marketing at kulula.
"It is with this in mind, that our staff at kulula came together and decided to inspire her to stay proud and keep her head held high. We want to keep the momentum going and we would therefore like to challenge the rest of South Africa to use her 'signature move' to show her that we are 100% behind her by sending #WingsForCaster,” says Shaun Pozyn, Head of Marketing at kulula.com.
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