Microsoft is testing ads in the Start Menu, despite already populating the component with recommendations promoting its own products.
They show three different ads that appeared in the flyout menu that popped up when users clock on their account name or picture in the Start Menu.In one instance, Microsoft advertised OneDrive storage with a “Back up your files” line.
In two other cases, it encouraged the user to sign up for a Microsoft account either with a direct “Sign up for Microsoft Account” ad or more subtle “Complete your profile” prompt.Several users said the inclusion of the ads within the Start Menu was curious, given that Microsoft already used much of the component for recommendations, which promotes its products.
BleepingComputer could not replicate the ad prompts on several of their own systems, which suggests that they are part of an A/B testing experiment. Therefore, some users will see them and others won’t. MyBroadband also did not see the ads on one of our systems, although this could have been due to the user being logged into a Microsoft account with a OneDrive subscription.That has included banners promoting OneDrive and other Microsoft products in File Explorer.
It previously also tested promoting its Office web apps and Edge browser in the Windows 10 Start Menu and Wordpad app.
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