The pressing post-pandemic issue of how to find a theatrical audience for arthouse films was the subject of a morning panel at the Zurich Summit. Among speakers were A24 acquisitions and distributi…
acquisitions and distribution executive David Laub, Sierra/Affinity exec Kristen Figeroid and Christian Bräuer, MD of top German indie exhibition group Yorck Kinogruppe.Everything Everywhere All At Once “While arthouse movies remain challenged, overall, people are returning to cinemas. If people didn’t care, they would have switched off entirely after the pandemic, but they didn’t. We are very proud of.
Laub added about how best to attract movie-goers: “Consumers having trust in the brand is key. Creating loyalty is essential.” This was a sentiment echoed by Bräuer: “Exclusivity matters. Windows matter. We need content dedicated to the big screen just like streamers need exclusive content too. Membership is key for us, just like it is for the streamers. As is making the experience more of a gastronomic experience. That’s another way to offer something unique and different. Understanding our clients is also vital.
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