Bay Area transit agencies are hoping to build their “Reputation” among a sea of “Swifties” who may or may not have used their services in the past.
Taylor Swift will bring “The Eras Tour” to Levi’s Stadium this weekend, and several
Swift’s concert comes just weeks after BART and other Bay Area transit agencies were heading toward a fiscal cliff as regional ridership has struggled to rebound following the pandemic. In his latest budget, Gov. Gavin Newsom earmarked $5.1 billion over the next three years to stabilize public transit across California.
But agency officials remain optimistic about the opportunity of big events. “We know there are former riders out there who have not been back to public transit since the arrival of the pandemic,” said BART spokesperson Chris Filippi. “This is an opportunity through a special event like this where they can give us a second chance and come back and see what the experience is like onboard.”
Mark Zuckerberg eyes a billion Threads users, but analysts have doubts Despite the Twitter challenger’s rocky start, Zuckerberg says he’s"highly confident" in Threads' potential to grow “We want to continue building back our ridership. We want to try and encourage people to take public transit whenever they can, especially for these kinds of events,” said Stacy Hendler Ross, a VTA public information officer.
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