Will Smith Must Do More Than Just Apologize to Save Face

Will Smith's mea culpa after slapping Chris Rock won't be enough for him to save face. It’s clear what he has to do next

A statement that was probably written by a team of flacks is the easy way out.

But because a text statement doesn’t resonate the way hearing Smith talk directly would, Smith really needs to be heard from by the public. The thing that’s forgotten so often in damage control is that silence is the best way to starve a dumpster fire of the oxygen that keeps it burning. Even if he’s in a bad place now, that doesn’t necessarily mean making additional moves can help.

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Variety /  🏆 108. in US

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