One of the Tenderloin’s most vibrant historic elements could soon reignite the neighborhood.
A zoning change unanimously approved by the Planning Commission on Thursday would essentially re-legalize neon signs in the heart of the neighborhood. The legislation would make it easier to restore the nearly 100 historic neon signs in the neighborhood and allow SROs and ground floor businesses to install new ones.
“This legislation is a continuation of that work, a much needed new proposal, because we really hit some barriers with the way that the law is currently written,” Conry said. Meanwhile, the Tenderloin Museum found historic photos of its building, the Cadillac Hotel, with a large projecting neon sign that was removed at some point in the middle of the 20th century. The museum and the hotel, the oldest continuously operating SRO on the west coast, wanted to put up a new sign inspired by the historic one, reading “Hotel Cadillac” on one side, and “The Tenderloin” on the other. But they, too, were thwarted by zoning.
The legislation approved by the Planning Commission would make several changes to the zoning code in an area roughly bounded by McAlister, Taylor, Post and Polk Streets. Supervisor Preston intends to bring the legislation before the Board of Supervisors when it reconvenes in September. So far, the proposal hasn’t faced any organized opposition, according to Conry. These changes were included in the Tenderloin Community Action Plan, a strategic document generated with feedback from over 1,000 community members. Organizations including the Tenderloin Merchants’ Association, Tenderloin Housing Clinic, UC Hastings and the Tenderloin People’s Congress have all come out in support.
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