Will Canadians be celebrating holiday cheer — or financial fear — this Black Friday shopping season?

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Will Canadians be celebrating holiday cheer — or financial fear — this Black Friday shopping season?
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Canadians are taking a more cautious approach to this year\u0027s Black Friday and Cyber Monday shopping days.

), reveals that Canadians have plenty to worry about during “this most wonderful time of the year,” as two-thirds of those surveyed believe inflation will make it harder to buy gifts this upcoming holiday season.Sign up to receive daily headline news from the Ottawa SUN, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.

The survey reveals that, while eight in 10 consumers intend to buy gifts for others this year, “62% say their gift giving habits have changed … with the main reason being that they are looking to buy more meaningful gifts for fewer people.” People will also be looking for more deals, and consider shopping in a wider assortment of retailers for the best prices.

Many companies have been celebrating Black Friday all month by rolling out sales campaigns well ahead of this Friday and Monday’s traditional holiday shopping dates. Companies such as Amazon and Walmart’s pre-Black Friday deals, for example, were launched a while ago.Article contentsearch history analysis, the most popular store for deals continues to be Best Buy, which snagged 28.2% of search volume, followed by Walmart , Apple and Amazon .

Canadians are still sensitive about asking for financial help as well, according to PayPal Canada’s 2022 Holiday Snapshot Survey, which found that seven in 10 Canadians “would be too embarrassed to ask for financial help with splitting the cost of seasonal festivities.”survey found cost-of-living crisis is impacting festive expectations: Nearly three out of five Canadian respondents feel anxious that the holidays won’t be as good this year due to the cost-of-living crisis.

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