The Arizona Vintage Sign Coalition have worked with property owners and movers to save three significant vintage signs
Roadside enthusiasts cruising U.S. Highway 60 through Wickenburg might think the La Siesta Plaza was an old-time commercial strip based on its vintage saguaro-shaped sign. But looks can be deceiving.
The La Siesta Motel kept its “Vacancy” sign lit until it was razed in 2001. Fortunately, the demolition team spared its charismatic highway sign. By 2003, the parcel had been redeveloped into a strip mall. The sign's lettering was converted to La Siesta Plaza to advertise the commercial space. Conveniently, “plaza” had the same number of letters as “motel.”
“The burden of saving these signs has rested solely on local preservation groups and advocates who often work quickly to raise funds and coordinate the saving of threatened signs,” Harder says. “Typically, if the signs are saved, they go to other cities where there are existing repositories for vintage signs.”
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