With shows like Hulu's 'Only Murders in the Building' showing up on Disney's ABC, legacy media companies are finding that exposure on TV networks can help expand the audience for their streaming series — and avoid leaving money on the table.
In the late 1990s, NBC ran a promotional campaign with the slogan, 'If you haven't seen it, it's new to you,' aimed at boosting summer reruns of such hits as 'Mad About You' and 'Fraiser.' Updated for 2024, the line would be, 'If you haven't streamed it, it's new to you.' Original series created to drive new subscribers to streaming platforms are showing up more frequently on linear broadcast and cable TV networks.
Disney found that half of the viewers who watched 'Only Murders' on ABC were not signed up to Hulu, which has almost 50 milllion subscribers. After the series aired on the broadcast network, viewers wanted more. The hours of viewing for the first two seasons of the program rose by 40% on its original streaming home. 'It was new to a lot of people,' Erwich noted.
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