From now on you won’t be able to go to Holland because, among other new year’s resolutions, the Dutch government has dropped its name as of January 1 this year
, will be excised from all promotional and marketing materials — and companies, embassies, government offices and universities will be required to use only the official Netherlands name.have been freely exchanged, although the former refers only to two of the country's 12 provinces — North Holland, where Amsterdam is located, and South Holland, home to Rotterdam, Leiden and The Hague, among others.
The government’s rebranding is an aspect of a renewed tourism effort to modernize the country's international image and to attain a more environmentally-friendly management of the massive numbers of tourists visiting every year.
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