By using AI to analyse and understand their unstructured data, businesses can gain a deeper and more holistic view of their customers, markets, competitors and operations.
Why unstructured data matters for businesses in the age of AIUnstructured data is any kind of data that does not have a predefined format or structure, such as text, images, audio, video or social media posts. It is estimated by some that unstructured data accounts for more than 90% of all the data in the world, and it is growing at an exponential rate.
One of the leading companies that is leveraging AI to harness the power of unstructured data is Microsoft. Microsoft offers a range of AI solutions and services that can help businesses of any size and industry make sense of their unstructured data and use it to achieve their goals.Azure Cognitive Services is a collection of cloud-based APIs that can perform various cognitive tasks on unstructured data, such as text analysis, speech recognition, computer vision and natural language processing.
Applying data encryption, masking or tokenisation techniques to protect unstructured data at rest and in transit, and prevent unauthorised access or leakage. Adopting a zero-trust approach that assumes no user or device is trustworthy by default and requires verification and authorisation for every data request or action.
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