Why TikTok is planting roots in L.A. even amid a pandemic

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Why TikTok is planting roots in L.A. even amid a pandemic
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TikTok, the popular China-based social video app, has seen explosive growth this year amid the coronavirus crisis. The company has plans to hire more people, including at its Culver City office.

Where can Hollywood’s cast and crew find work during the coronavirus crisis?

“For us, L.A. has always been the creative home and certainly matches our brand in terms [of] being at that intersection of creativity and technology, so it just made sense for us to expand our office there,” Pappas said.TikTok, which evolved out of a lip-syncing app founded in Shanghai, made its U.S. debut in 2018.

When people open up the app, it immediately starts a short video with full sound in the “For You” tab, and users can swipe up for a new video in a never-ending stream of entertainment.

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