Why these beloved classic fashion brands are in danger of dying off

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Why these beloved classic fashion brands are in danger of dying off
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The owners of several consumer favorites are facing an unlikely foe.

Several beloved clothing and accessory brands spanning from outdoor gear to workwear are under the microscope by investors looking to shake things up.have been made by two separate activist investors this month, and can cause a rift in the corporation’s brand portfolio.

CENTRAL VALLEY, NY - AUGUST 26: The NORTH FACE sign hangs in front of their store at the Woodbury Common Premium Outlets shopping mall on August 26, 2018 in Central Valley, New York. Gary Hershorn/Getty ImagesThe California-based Engaged Capital is urging the VF Corporation to cut costs and review its portfolio of brands , use cash flow to pay back their debt and to replace some members on the board.

PARIS, FRANCE - SEPTEMBER 18: A trunk and a skateboard for Louis Vuitton and Supreme are displayed during"Mode Et Sport, D'un Podium A L'Autre" exhibition at Musee Des Arts Decoratifs on September 18, 2023 in Paris, France.

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