NFTs might be all the rage, but should they have a place in your cellar?
Other recent wine and NFT releases of note include former NBA player Yao Ming’soffering 200 bottles of its 2016 “The Chop” Cabernet Sauvignon along with an NFT. These bottles could be bought only with Ethereum, and 137 have sold so far. No gimmicky art attached, just the wine, albeit with a splash of buzzy crypto.released two NFTs, one in November featuring a barrel of its 2021 Magill Cellar 3 Cabernet Shiraz, which sold in 12 seconds for $130,000. Again, all wine, no digital label art.
As Guillaume Jourdan, a consultant for the luxury and wine industries at, told us, “NFT tokenization of the digital identity and real-time tracking of wine bottles are possible… The integration of these solutions into mainstream trade and commerce is a way of eliminating counterfeits. With an NFT, a bottle of wine becomes ‘phygital,’ meaning physical with a digital identity: For every single bottle, a unique NFT is created to provide authenticity and verification.
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