Why the Two Biggest Deals at Sundance Made My Heart Sink

The distribution deals that make headlines at the Sundance Film Festival can feel like engagement announcements (“‘The Big Sick’ will marry Amazon Studios for $12 million!”)…

,” the latest super-charming lo-fi musical bauble from director John Carney , featuring a star-making performance by Eve Hewson. “Fair Play,” which played to ecstatic early screenings that had several hungry distributors circling, wound up selling to Netflix for $20 million. “Flora and Son,” which also provoked a rapturous response, was bought by Apple for close to $20 million.

Yet “CODA,” precisely because of its paradigm-busting Academy Awards victory, is a great example of the phenomenon I’m talking about. I wasof the film at Sundance and was happy to see it triumph at the Oscars. Yet to this day, I feel as if that triumph happened in a vacuum. I rarely heard anyone talking about “CODA” outside the context of the awards race. How many people saw it? Were they enthused? To this day, I have no idea.

The purchases of “Fair Play” and “Flora and Son” out of Sundance are, in each case, built on a fantastic — and to me rather tragic — irony: At the festival, both films generated the excitement they did because they are. There’s no other way to put it. “Fair Play,” which is not a glossy Adrian Lyne mercenary erotic potboiler, is a vibrant drama about corporate culture and the high anxiety that’s burbling just underneath the shifting sexual dynamics of our time.

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