Leave it to a bunch of sour pickles –specifically, Dark Phoenix, Men in Black International, and Godzilla: King of the Monsters– to spoil headlines about the true success of the summer …
When it comes to the collapse of counter-programming at the summer B.O., each title can be blamed for its inherent set of particulars. Who wants to see a Charlize Theron-Seth Rogen screwball comedy ? Not many, because Rogen is the maestro of anarchistic comedies.
looked like a TV movie, and the company over-spent on it at Sundance at $13M. But they tried to make it work with stateside P&A estimated at $35M. The film, through no fault of its own, was inherently challenged with its TV theme before it hit marquees.has slowed down after a solid $25.7M opening and may not cross $100M at the domestic B.O. Why isn’t it? For several reasons, and Paramount was always aware of this, yet rallied behind the movie anyway.succeeded with $903.6M at the WW B.O.
The cumulative impact of these favorable conditions? Studios have less need to de-risk and give away profit. For the most part, the reduced risk deals, where studios give away upside from franchises in exchange for greater downside protection, hardly exists.
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