The NFL and its TV partners have not been shy about trying to capitalize on the moment and gain new fans, particularly women and members of Gen Z.
FILE – A fan holds a sign during the first half of an NFL football game between the Chicago Bears and Kansas City Chiefs Sunday, Sept. 24, 2023, in Kansas City, Mo. Eager as the National Football League has been to cater to the recent public fixation with Taylor Swift and Travis Kelce, it’s certainly not taking any credit for creating the “situationship” between the pop superstar and the Kansas City Chiefs tight end.
FILE – Taylor Swift, right, takes selfies with fans as she arrives at the MTV Video Music Awards at the Prudential Center on Monday, Aug. 26, 2019, in Newark, N.J. Taylor Swift and Travis Kelce have remained mum about their status since the pop superstar began attending the Kansas City Chiefs tight end’s football games.
Still, naturally, the league wants in on the fun. A team of folks monitoring social media see where it could be part of the phenomenon as various memes and trends took off after Swift watched a game in Kansas City alongside Kelce’s mom on Sept. 24. Not that the NFL thinks there’s a ton of room for improvement: It says 47% of its fans are women, and it’s the No. 1 sport among people ages 8 to 24.
Yet it certainly can’t hurt to have Swift, an icon of female empowerment, bringing people to the party. “There’s always a ‘story of the week’ now, and no matter what it is, you have to figure out how to fit into it. It was ‘Barbie’ for a while. It was Beyoncé over the summer,” said marketing guru Joe Favorito, who counts NFL Media among his past clients.
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