Why are markets so spooked? The economic concerns are not so much about the virus itself. They are about the prolonged impact of supply shortages paired with wavering consumer confidence and reduced spending due to response measures. What can be done?
Resilient companies have invested in business continuity management for a long time and are activating those plans to address this new threat. They are asking questions like whether their businesses could continue to operate if 35-40% of their workforce were out sick. They need to monitor the situation closely, activate pandemic preparedness plans, and prepare social distancing strategies.
The complexity will vary greatly based on organizational needs, but all plans need leadership buy-in and clear objectives, a thorough risk assessment and an analysis of the potential impact to core functions. For Covid-19, it has to have pandemic-specific elements and strategies.
Check to see if you need to assist with employee evacuations out of affected areas. Many organizations are imposing travel restrictions for employees to limit non-essential travel . Since airports and other transit hubs will be incubators and restricting travel could have long-ranging impacts, it is important to see what must be cancelled and what can be done to change meeting or event locations to minimize impact.
Big businesses should be able to withstand this as long as disruption is not too prolonged or severe since they likely have whole teams dedicated to building resilience into their supply chain management processes. But small and medium-sized businesses are already struggling wherever the virus is hitting. In China, for example, small and medium-size businesses are key to continued growth.
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