Taco Bell's giveaway is valid in 49 states but not in New Jersey, the only place where the Taco Tuesday trademark is not canceled.
IRVINE, Calif. — Taco Bell is opening a $5 million taco tab and offering free Doritos Locos Tacos in honor of the "liberation" of the "Taco Tuesday" trademark to customers across the country.The giveaway is valid in 49 states but not in New Jersey, the only place where the Taco Tuesday trademark is not canceled.
"We're still keeping it, we're fighting for it," said Emma Gregory, who said she is a fifth-generation Gregory family worker at the restaurant. Taco Bell filed a petition in May with the U.S. Patent and Trademark Office to cancel the trademark with its rival Taco John's. A battle over the phrase ensued, but Taco Bell eventually won out."We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said in a statement last month explaining the decision to give up the trademark.
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