'Why spend S$7 at an atas bakery?' Ex-hotel chef sells S$1.50 madeleines and S$2.50 tarts at hawker stall

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'Why spend S$7 at an atas bakery?' Ex-hotel chef sells S$1.50 madeleines and S$2.50 tarts at hawker stall
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Fancy mini lemon meringue tarts and financiers are among the sought-after bakes at this Golden Mile Food Centre stall.

five-star hotels like Mandarin Orchard Singapore and Shangri-La Singapore as a chef de partie

“Because I don’t like spending a lot of money on something that you can easily make for less. Why spend $7 at an atas bakery?” was the reply from the pragmatic hawker. To keep prices low, Ellis offers pastries that are smaller than what’s found at your usual bakeries. “There’s a big office crowd here and I saw potential in selling affordable pastries that they can enjoy for tea time or meetings,” she continues.Her prediction was right.

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