The reason may be that the messages reinforce popular perceptions that corruption is pervasive and insurmountable. In doing so, they encourage apathy and acceptance rather than inspire activism
. It was therefore plausible that both positive and negative messages about corruption would resonate with Lagosians. The state is also ethnically diverse, with considerable poverty and inequality, and so reflects the kind of context in which anti-corruption messaging is often deployed.
We were then able to evaluate whether anti-corruption messages were effective by looking at whether those who received them were more likely to demand clean government and less willing to pay a bribe., our findings suggest that anti-corruption campaigns may be doing more harm than good. None of the narratives we used had a positive effect overall. Many of them actually made Lagosians more likely to pay a bribe.
The reason for this seems to be that anti-corruption messages encourage citizens to think more about corruption, emphasising the extent of the problem. This contributes to “corruption fatigue”: the belief that the problem is simply too big for any one person to make a difference generates despondency. It makes individuals more likely to go with the flow than to stand against it.
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