Operators have been urged not to ignore A2P messaging as a revenue source, especially in Africa.
of the SMS market by data-driven over-the-top services such as WhatsApp or in-app notifications favoured by banking apps will not lead to the obsolescence of legacy SMS.
SMS will remain a valuable channel for the termination of mission-critical, time-sensitive, high-value messages “If an enterprise is sending a messaging that contains highly important information that the consumer needs to receive immediately, then SMS has to remain the preferred channel,” said Offer.
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