Bell & Ross Managing Director Fabien Nonancourt explains the momentous decision to release a slimmed down BR 03 collection, while also getting into other behind-the-scenes details at the brand
Bell & Ross Managing Director Fabien Nonancourt explains the momentous decision to release a slimmed down BR 03 collection, while also getting into other behind-the-scenes details at the brandWhen one thinks of Bell & Ross, two names immediately come to mind: Bruno Belamich and Carlos Rosillo, who are of course the Bell and Ross of the brand name.
We felt the demand from the market for smaller watches so we had to find basically the best compromise by reducing slightly the size but not giving up on the strong DNA of the BR 03, which is an instrument with a shape. We are debuting eight models, six of which already exist, in 41mm also of the rounded corners to find the perfect shape. The straps are also different and the buckle is smaller too.
Even though it was smaller , but you can still feel the strength of the instrument design aesthetic immediately. Also, a 2mm change is quite big on the square watch form ; we did show the 41mm prototype to who said the 42mm BR 03 was too big and they liked it. , a 1mm change makes a huge difference in perception .We don’t want to surprise people too much or to make a revolution.
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