Cell C was South Africa’s first mobile operator to host an MVNO on its infrastructure. They're now key to its growth strategy.
Cell C was South Africa’s) on its infrastructure. Today they have become key to its growth strategy.TechCentral Show“A lot of MVNOs have come and go and didn’t make it… We need to make sure that we enable our MVNO partners with all the right ingredients: CVM capability, pricing, reporting and know-how, so they align on how to extract value by marrying the behaviours of both entities.
“This is no longer a game of, ‘Here are some wholesale prices, go do your thing and if you succeed, great.’ We want to make sure that we partner deeply and properly,” Mendes said. Mendes predicted that given the opportunity for MVNOs in sectors such as retail and banking, companies in these sectors could, in time, begin to compete more directly with traditional operators. For example, Capitec Mobile now has an airtime advance product, something only the big operators provided in the past. FNB Mobile, on the other hand, has a competitive edge when it comes to handset financing and competes up there with traditional operators, he said.
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