If retail businesses want to maximise their brand, they need a much clearer understanding of their customers, says UC-Wireless.
By Rodney Weidemann for UC-WirelessIn the retail sector, it is becoming increasingly important for mall owners and the individual outlets within these centres to have a deeper understanding of their customers. This, of course, is difficult, since customers in malls are broadly considered to be unknown entities.
“Remember, though, we are not just talking about understanding the customers, but rather about knowing exactly who they are. For example, malls that utilise our Linkyfi technology can gather valuable databases of information, which customers willingly share through incentives under opt-in. This data can then be used for the purpose of know your customer , as well as to improve marketing and promotion efforts,” he explains.
“This is even before we start talking about direct engagement using WiFi, which is where you use the technology to ask crucial questions and thus segment the audience further, ensuring you can address their needs and optimise your store accordingly. “For example, Linkyfi allows a retailer to undertake strategic mailers and marketing, enabling them to change user behaviour through targeted marketing and AI-driven ads. This ability to drive bespoke and tailored marketing to customers is a direct result of understanding them better. And these types of ads have greater traction because they are targeted and can even be linked to e-mail and text communications, which can incentivise customers to visit the store for a specific deal,” he adds.
Know Your Customer Linkyfi Internet Of Things IOT WWW Business Intelligence BI Quentin Daffarn UC-Wireless
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