Why Hot Wheels are one of the most inflation-proof toys in American history

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Why Hot Wheels are one of the most inflation-proof toys in American history
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Inflation continues to chip away at saving accounts and has hit almost every good in the U.S. However, the beloved toy Hot Wheels have managed to remain one of the most affordable toys in the country, hovering around $1 — for more than 50 years.

which retailed for $25 and included a full metal base and Spectraflame paint.

"We like to say that everyone's first car is a Hot Wheels," Wu said. "And as new parents get back into the brand for their kids, it can sometimes rekindle the joy they had for the brand as a child."

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