In age age of increasing scrutiny over privacy while online, Google says AI can play a key role moving forward for a user's ad experience.
recently held a virtual roundtable for media across the Europe, Middle East, and Africa region to discuss privacy within the digital marketing landscape and the role that AI will play in proving a user’s ad experience moving forward.
While this indeed quite a lot for digital marketers to juggle, for daily users of the internet, this may all be a good thing, and hopefully will make the normal browsing session far more pleasant and less intrusive from an advertising.
“AI is foundational to ads and has been for many years. It is embedded in critical AI-powered advertising tools like Broad Match, Smart Bidding, App Campaigns, using predictive and analytical AI to deliver results for advertisers. What’s often missed in today’s conversation about AI is the role this technology can play in improving people’s privacy online,” Taylor pointed out.
Although much of the onus lies with digital marketers and advertisers on this front, Google believes that by integrating AI and prioritising privacy, marketers can unlock new levels of engagement and trust, while also propelling their brands into the next era of digital interaction.
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