Google seems to be going all-in with its tablet game with the Android 12L update -- and for good reason.
Google is no stranger to the tablet game. The company has been building the hardware since the launch of the Nexus 7 in 2012, but after failing to properly compete with Apple’s iPads throughout the rest of the decade, Google allowed its tablets take the back seat to let its far more successful smartphones drive the company’s mobile tech. Now, Google is back to pushing Android tablets and seems to want to be in genuine competition with Apple in the space once again.
When looking into the marketing of the upcoming major Android update, tablets are inescapable. This is, essentially, a complete 180-degree turn for Google from its previous marketing. which generally separated its tablets from the rest of its mobile brand or made them feel like something of an afterthought. Now, the company seems to be pushing tablets just as hard as, if not harder than, the Pixel and the rest of Google’s mobile division.
It makes sense, then, why Google has been shifting its mobile focus to include tablets as a bigger part of its brand despite Apple’s continued dominance in the space. While the iPad remains at the top of the market in terms of processing power, Android tablets have begun rising in popularity due to their lower price point.
The foldable comeback While Apple smartphones have generally kept a similar design since their introduction, Android has been playing around with its phones in recent years. The “all-screen, no bezel” design is still at the forefront of Android products, with devices like the Samsung Galaxy S22 being a premier smartphone. Foldable tech has also begun making its way to prominence once more.
It’s no wonder why Google is beginning to see the importance of tablets from here on out as its userbase is likely to continue drastically expanding in areas where iPads don’t reach. Android 12L was designed with tablets in mind to cater to Google’s growing userbase, but that isn’t where the company is planning on stopping.
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