SA Olive chairperson Nick Wilkinson explains
The words 'extra virgin' and 'virgin' denote olive oils that are completely natural and unrefined, according to SA Olive, an association representing the common interests of the local olive industry.Our supermarket shelves groan with an eye-wateringly great selection of olive oils proudly made in SA.The answer is simple: look for the SA Olive seal.
“European producers receive subsidies that allow them to keep prices lower while input costs in SA like labour, electricity and fertilisers keep rising,” explainedRio Largo Olive Estate, at the recent Absa Top 10 Olive Oil Awards. Yes, I get it, our government offers no subsidies to producers. And, yes, input costs are rising in SA but this applies to other countries too. As a result this statement is unlikely to win over hard-pressed consumers.
Considering the growth in the industry, I foresee that, with time, there will be a glut of locally-produced olive oils and, rightly or wrongly, depending on whose side you are on, this is what will bring prices down.
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