The Democratic candidates and New York–D.C. media exist in a largely closed bubble, reflecting their own obsessions and not reaching much of the country—while Trump is seen everywhere
that for campaign reporters, “It’s very easy to get in the weeds on stuff that we feel like everybody knows, that’s actually not something that any normal human being would know.” Even in Iowa, where caucusgoers have a front-row seat to the race and defeating Trump is top of mind for Democrats, the minutiae of Washington rarely pops up at campaign events. “It’s health care, prescription drug costs, teacher pay, climate change,” saida political reporter for KGAN in Cedar Rapids.
In each of the three low-information groups, Favreau asked voters to say the first word that came to mind when he said “Democratic Party.” Almost everyone repeated a handful of the same names—Barack Obama,and __Bill Clinton __—along with known Republicanwas named once, in Philadelphia.
Sanders, too, was described as “too old” in all three cities, though many of the responses were, if not on message, at least message-adjacent. The Miami group associated Sanders with “crazy hair,” “grinny,” “free college,” and “wants to give away too many things for free.” The Philadelphia group said “your crazy uncle,” “health care,” “questionable health,” and “passionate hand talker.
Focus groups are not polls, but they do add important texture to the horse race and pressure-test assumptions embedded in the national conversation. Thefocus groups offer a glimpse into the behavior and opinions of those voters you don’t often read about, the self-identified Democrats who “don’t know enough” or have “no opinion” about the candidates.
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