Why Coca-Cola invented Fanta in Nazi Germany

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Why Coca-Cola invented Fanta in Nazi Germany
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Why Coca-Cola invented Fanta in Nazi Germany | BISouthAfrica

Although Fanta is now well known for its bright colours and bold flavours, it was originally made from food scraps.

In the book"For God, Country and Coca-Cola," Mark Pendergrast tells the story of how Fanta came to be. But despite Powers' crafty salesmanship, he didn't care for the details of financial bookkeeping and often left bills unpaid and bank statements unopened. As a result, the German subsidiary was a financial mess, and the accounts were left in serious need of managing. Then, in 1933, Adolf Hitler rose to power and the reign of the Third Reich began, marking a new era for Germany and for Coca-Cola.

As the war ramped up, so did economic tensions. The German government began punishing foreign businesses. When Hitler invaded Poland in 1939 and declared war on Europe, Keith feared his American-owned business would also be seized by the government.

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