KFC is testing new Kentucky Fried Chicken Nuggets, which will be differentiated by their 100% white meat and the brand's signature 11 herbs and spices breading.
Now that every brand has a chicken sandwich on the menu, the next so-called menu category “war” just may be chicken nuggets.
Sure, the item has long been one of the top sellers at McDonald’s, Wendy’s and Chick-fil-A , but now heavyweight chicken chains are vying for nugget market share as the demand forThe latest example is KFC, which announced this week it is testing new Kentucky Fried Chicken Nuggets. The company’s nuggets will be differentiated by their 100% white meat and the brand’s signature 11 herbs and spices breading.
“While nuggets often come in small packages, that doesn’t mean they should have small flavor. We wanted to introduce nuggets with the flavor and ingredients that live up to our legacy as the original fried chicken experts,” CMO Nick Chavez said in a statement. The test comes on the heels of KFC’s successful chicken sandwich introduction that created some solid sales momentum and injected the brand into the critical competitive space that accelerated when Popeyes’ sandwich launched in late 2019.
Speaking of Popeyes, it also launched chicken nuggets last year, after its sandwich debut. Boston Market did the same, introducing a new crispy BLT sandwich last year and, just last week, debuting Rotisserie Chicken Nuggets.
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