CEOs have a love-hate relationship with marketing. But we can switch the relationship dynamics when it comes to marketing investment.
tomorrow. But, we know the most successful business leaders in the world will tell you things take time. Growth takes testing; titrating between different avenues. It takes mistakes.
Time is the essential learning tool for any CEO in the rest of your business. So, let's ask ourselves, why not for marketing?I recognize that not all businesses have time on their side. Some businesses, particularly in the past eighteen months, have suffered significant and unexpected The truth is, there's always a way to find the low-hanging fruit. There was always a way to find the focused set of things you can do now, that you need to do now, to generate revenue.
If the answer was simple, these business leaders would only have a love-love relationship with marketing. But, it does take work. I’ve been there! A business is a lot to carry, and every single day brings . The good news is, by using the above approach, you can more easily navigate the “hungry beast” that marketing is.
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