Why Both Sides Are Making the Term MAGA Great Again

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Why Both Sides Are Making the Term MAGA Great Again
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Democrats are saying “MAGA” more because they badly want to identify the GOP with its unpopular leader. So do many Republicans, explains Ed_Kilgore

Democrats badly want to identify the GOP with its unpopular leader. So, too, do many Republicans. Photo-Illustration: Intelligencer; Photos: Getty Images/Retailer Earlier this week, I got an unusual communication from a member of the White House press corps who wondered if I had inspired Joe Biden’s use of the term ultra-MAGA for Rick Scott’s wildly right-wing 2022 agenda for Republicans.

So Democratic leaders are now saying “MAGA” where they would have once used “right wing” or “ultraconservative” or even “wingnut.” This appeared to be a strategic decision, not just a verbal tic or a tossed-off insult.

Despite the potential liabilities, usage of “MAGA” and its variants has been spreading in Republican ranks as well — and the trend began even before Trump decided he liked Biden’s insult and started posting MAGA King memes on Truth Social. For example, Steve Bannon referred to Pennsylvania Senate candidate Kathy Barnette’s rivalry with the Trump-endorsed Mehmet Oz as “MAGA vs. ULTRA-MAGA.

Democrats really need to make the 2022 midterm elections comparative rather than the usual referendum on the current occupant of the White House, who is held responsible for whatever unhappiness afflicts the electorate, which is reflected in Biden’s chronically low job-approval ratings.

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