Why Astrology Apps Are Rising

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Why Astrology Apps Are Rising
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Trendy apps are exposing many to astrology—but old-school zodiac fans aren't signing up

ASTROLOGY TAKES ‘DESTINY’ and gives ardent believers something to attribute it to—or to blame it on. Didn’t get that promotion you obviously deserved? At war with a partner? Mercury must be retrograde.

Now, rather than sitting for a reading or waiting for a magazine, finding your horoscope is as simple as downloading an app—and the ease and thoroughness of zodiac apps is attracting a curious, if skeptical, set of new users.

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