For many of today’s young people, much of life can be viewed through the lens of a smartphone and that’s what they use to share and comment on what they like. Prequel is an app that personalizes images with a library of ‘aesthetic filters’ that can adjust, alter and decorate digital imagery.
Prequel boasts more than five million followers on TikTok and Instagram, with the bulk of paying customers under 25. In addition, the app has racked up a string of celebrity endorsements from A-listers, with musicians, actors and models posting content to their social media accounts using Prequel to embellish their images.
Perhaps the secret to Prequel’s popularity can best be explained in how Gen Z’s attitude to imagery is changing. Older generations got into photography through the medium of film. However, you had to pay for a limited number of shots; developing each image and bringing them back from the lab took time. Standalone digital cameras changed all this. However, those first-generation digital cameras have now been entirely replaced by the smartphone.
Even a small change, such as additional text in a particular font, or a more washed-out color effect, can make an on-screen image look more personal. One explanation could be that a filtered image encourages the viewer to feel a certain way about the content. Prequel’s range of filters offers this dreamy and dramatic effect at the touch of a button without having to invest lots of time editing a picture using traditional tools like Adobe Photoshop or Final Cut Pro....
The latest addition to Prequel’s Cartoon+ filter is imposing. It brings the hand-drawn artwork appearance that Prequel is known for to video instead of just still images. In addition, Cartoon+ creates an effect that lets the user imagine themselves as a Pixar character, within A-Ha’s famousmusic video, or whatever anime they can imagine. The results are individual and stunning when combined with Prequel's other stylistic effects....
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