Designers had freedom with the looks, because customers wanted one thing: Capability and range.
The concept made its
Scale models were built and there was some Mr. Potato-Heading of some aspects of some of the rejected ones that were brought to the two final themes, and from there the team created a concept with parts from each. The final design had the front and rear of one model and added the gesture and line work of another, Trostle says.The end result definitely landed on the avant garde end of the spectrum.
Ram brand CEO Mike Koval Jr. thinks the concept has a good blend of design ideas and he does not think a wilder design will turn off buyers as long as Ram keeps its promise to offer the best towing, payload, and functionality available in the segment. That is what customers told the Ram team as they spent the past year touring the country showing teaser images and gathering feedback as to what the truck should offer to meet their needs.
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