Why AMC is eyeing ‘Ape’-branded beer and wine after its big popcorn push

“It’s a simple idea that makes sense,” said Wedbush analyst Alicia Reese.

AMC Entertainment Holdings Inc. has been on a mission to extend its brand into a host of products recently, from popcorn to credit cards and, potentially, gourmet candy, wine and beer.

This week, AMC AMC Chief Executive Adam Aron said the company is considering launching branded craft beer named in honor of investors that turned the movie-theater chain into a meme-stock darling. The tweet about possible “Great Ape Ale” came just days after the CEO discussed the possibility of AMC-branded wine.

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