Researchers believe that most original comedy is out of reach now for the tech, with this caveat for studios: “How mediocre are you OK with your comedy being?”
Writers Guild members see AI as not just a looming threat but a clear and present danger, believing the business landscape will have inexorably changed by the next negotiation cycle in several years. “ChatGPT Doesn’t Have Childhood Trauma,” read one sign at Radford Studio Center in the San Fernando Valley. “A robot can’t feel shame,” explained Harris Mayersohn on the first day of protesting outside of Netflix’s Hollywood headquarters.
These specialists contend that AI appears to face two essential challenges in creating comedy of high caliber. While it has access to unfathomable knowledge, it can only leverage it to approximate life experience. At a fundamental level, it may always struggle to comprehend humans. “Unless the machine understandsa joke is funny, you are nowhere,” says Julia Rayz at Purdue. DARPA, the Department of Defense agency which helped pioneer the Internet, could help remedy this.
Not everyone is a naysayer. Tony Veale at University College Dublin, who explains that being funny requires the cognitive ability to understand and attribute mental states to oneself and others — what’s known as theory of mind — thinks it’s possible to evolve humor in something like the ChatGPT model by programming it to favor the incongruities and deviations from established norms that are the hallmarks of comedy.
The commercial question, as ever, is quality. If brilliance is the business plan, then the human humorist is secure. But if not, then AI, even if it only achieves a bare minimum of hilarity, may do just fine. “How mediocre are you OK with your comedy being?” muses Piotr Mirowski, a scientist employed by a machine-learning firm who also co-founded an AI-enabled improv company that incorporates a chatbot into its performances. “It’s on us to judge the outputs of AI with discernment.
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