The Christmas adverts are a highly anticipated event in the retail calendar
released its offering at 8am.In it, we see a little boy, Alfie, out with his grandmother at a flea market. He picks up an antique wooden box with its label saying: “Grow Your Own Perfect Christmas Tree, Fast Growing”. Inside the box is a seed. The little boy asks his granny if he can have the box.
But Snapper grows out of control and begins feasting on the furniture so soon enough, and with impeccable tear-jerking timing, Snapper is cast out into the garden.But – and of course, there has to be a but – all comes good on Christmas morning. The family go out into the garden and Snapper even helps them open their presents. The ad’s strapline is “Let your traditions grow”, suggesting the family is now embracing this new addition to the family.
John Lewis said it intentionally opted for a new musical style to compliment Snapper, “a very different character for 2023”. The soundtrack will be released in longer form as a charity single, with a proportion of the proceeds going to the John Lewis Partnership’s Building Happier Futures charities, which help young people with experience of the care system and families in need.
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