‘The Curse of Von Dutch’ reveals how trucker hats were agents of chaos.
ulture editor Brooke Marine recommends, an investigation of the complex origins of the iconic aughts fashion brand.
It’s safe to say there’s plenty of behind-the-scenes drama for just about any brand, especially when it comes to fashion. But, a three-part Hulu docuseries about the California fashion brand, takes things a step further. The documentary opens with—who else?—Paris Hilton, catching a denim Von Dutch trucker hat tossed to her from off camera. She was perhaps one of the most prolific icons who adorned herself with those trucker hats in the aughts . Then it hints at the meat of the docuseries: drugs, money laundering, and murder play a big part in the story of Von Dutch.
But before we get into the murder of it all, the viewer is presented with a question: who created Von Dutch? There are, of course, discrepancies within the answer. There’s also the myth that the original Von Dutch put a curse on the name when his family sold it and the brand went Hollywood.
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