Opinion: Who is the FDA’s Juul ban supposed to help?
Yet that’s what Food and Drug Administration bureaucrats just did to the e-cigarette company Juul. While Juul got a stay of execution from a court, the company is one of the many victims of the FDA’s counterproductive war on nicotine. Most of the other victims will be cigarette smokers.
As the Reason Foundation’s Guy Bentley reminds us in the Daily News, “Juul complied with nearly every request made by critics including pulling its original marketing campaigns in 2016, voluntarily removing all of its non-tobacco and menthol flavors from the market in 2019, and supporting an increase in the tobacco age from 18 to 21.”
As for concerns over kids’ nicotine use, the FDA’s decision comes at a time when Juul is no longer the most popular vaping product among young people and when vaping is becoming remarkably less popular among the young. Bentley notes, for instance, that “According to the latest National Youth Tobacco Survey, 89% of youth don’t vape and 95% don’t vape frequently.” Meanwhile, in the Centers for Disease Control’s latest data, only 7.
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