New F1 fans. Everyone in the F1 paddock is talking about them, teams and sponsors want to reach them, and drivers come face-to-face with them constantly.
Anyone attending a Formula One race today will notice that the profile of fans has changed dramatically since Liberty Media took over. They are a lot younger and more female than five years ago. Research and audience data bear that out; the average age of an F1 fan is 32 years, younger than sports series like NFL and NBA.
fastcars on TikTok, explained what she finds interesting about F1 and seeks to communicate to her fans. “It’s curiosity. This is a sport where you're constantly learning, the cars are constantly changing, and we're changing the regulations every couple of years. So there's just always something new to learn. There are always people asking questions and wanting you to answer them. And so you have to go look more and more.
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