In 2019, White Claw was king. But a growing number of competitors present the biggest challenge yet to the hard seltzer Goliath.
New York In 2019, White Claw was the law. The brand exploded in growth last year, raking in roughly $1.5 billion in sales, which made it America's top-selling hard seltzer. It was so popular last summer that some distributors reported a White Claw shortage.
People crave convenient drinks that are low in calories, sugar and carbohydrates. White Claw, which is produced by Mark Anthony Brands, fits the bill because each 12-ounce can has 100 calories and just 2 grams of carbs. Competitors took notice, leading to new entrants and flavors within the last year. Boston Beer revamped its Truly line to be"more drinkable without any lingering bitterness.
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