RCS can send up to 250 000 characters in a message, compared with 160 characters in an SMS, says Ryan Miller, sales lead – Africa at Sinch.
The advent of RCS messaging brings an exciting and cost-effective new way for brands to engage with their markets.
Ryan Miller, Sales Lead – Africa at Sinch, a global communications platform as a service leader, says RCS isn’t just more engaging for message recipients, it also offers brands several benefits. These include secure and encrypted communications, lower pricing, enhanced reporting and metrics and more credibility, since all senders are verified and messages are branded.
RCS Sinch Ryan Miller Rich Communication Services
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