Where’s the soul of Christmas? Coca-Cola faces massive backlash over AI-generated advert

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Where’s the soul of Christmas? Coca-Cola faces massive backlash over AI-generated advert
Coca-Cola BeveragesUnited StatesArtificial Intelligence
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The sight of the Coca-Cola truck coming around the bend in famous Christmas ad, has left people feeling cold instead of warm with festive cheer, this year. Picture: X/@TechHallaCoca-Cola’s recent attempt at evoking nostalgia with their latest Christmas commercial, a recreation of their 1995 “Holidays are coming” campaign, has sparked a wave of criticism from social media users who claim the ad is soulless and dystopian.

While Coca-Cola maintains the traditional festive imagery it is known for, including snow, reindeer, and cheerful holiday scenes, many viewers feel that it is missing a magic that cannot be replicated by machines. The sentiment echoed across multiple platforms, a viewer on YouTube also said: “Sad to see this was made with AI. It feels like the soul of Christmas is missing”.

Many social media users have criticised the irony of their slogan “Real Magic” at the end when the ad is anything but “real”.

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