When a Bag Becomes a Community

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When a Bag Becomes a Community
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The “Bushwick Birkin,” the Telfar bag, has become a symbol of group identity for young, creative New Yorkers, especially queer people and people of color. There’s never been an It Bag like this before, devineblacksher writes

Top row: Nick Hadad, Cheyenne Beam, Alvin Walker, Parker Kit Hill, Banna Nega, Samirah, Michael Lew, Isioma Iyamah, Gobi-Kla Vonan, Kiara Ventura. Bottom row: Isa’ah, Candice Saint Williams, Kala McFarlane, Courtney Yates, Raven Baker, Oyinda, Alexis Ruby, Marcelo Gutierrez, Daria Harper, Marcos Bonilla, Chucky.

Left: Chucky, modern dancer, and Gobi-Kla Vonan, visual merchandising and production. Right: Alexis Ruby, IMG model. Photo: Justin French Nick Hadad, model and DJ. Photo: Justin French Designer Clemens launched the bag during Telfar’s Autumn/Winter 2014 collection, but it wasn’t until 2017 that it started to gain real momentum.

Kiara Ventura, a 23-year-old curator from the Bronx, says she’s proud to be carrying a bag by a black designer. “Time and time again, luxury brands have failed at their advertising and marketing because there’s obviously few to no black or brown people on their team. When I look at ads for Telfar, I see black and brown people, I see queer people, I see how it’s a genderless brand. I think it’s about time the world supports a genuinely inclusive brand.

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