Dan Sanborn, a longtime marketing executive at beverage company Diageo, has been tapped as president of Wheelhouse Labs, a new unit under Wheelhouse Group that will seek to pair advertisers with co…
Dan Sanborn, a longtime marketing executive at beverage company Diageo, has been tapped as president of Wheelhouse Labs, a new unit under Wheelhouse Group that will seek to pair advertisers with content creators at a time when the media and marketing industries are placing greater reliance on so-called “branded contnent.” Sanborn will lead and launch [...]SUN VALLEY, Idaho — There’s no fighting the global muscle of the tech giants that are so thoroughly disrupting the traditional media business.
]CBS is betting big on the reality show “Love Island” this summer, putting it on five nights a week. However, the series is off to a poor start in the ratings, debuting last night to less than convincing figures for the network. “Love Island” scored a 0.6 rating in the key 18-49 demographic and was [...]Mindy Kaling’s forthcoming Netflix comedy series, based on her childhood, has cast Canadian newcomer Maitreyi Ramakrishnan in the lead role.
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